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The information in this book cost $350,000, 10,000+ hours, and 3 years to bring to life.
You’ll learn, step by step, how to build, launch, and grow a profitable AI business that brings you clients on demand and uses a reliable delivery system that gets results and gets you paid.
Inside, you'll learn the business model that:
→ Liam Ottley (one of the biggest voices in AI) featured as one of the 8 most profitable in the world
→ Alex Hormozi called one of the best AI business models for beginners to start
We'll do this by teaching you how to generate $100,000+ in just days using Voice and Text AI Agents to activate a business's existing database and turn old leads and past clients into new sales.
By Caleb G
Contents
  • Video Training
Video Training
If you’re serious about building a profitable AI business that can take you beyond $20,000 per month, this video training is essential.
In this training, I walk you through the entire playbook in real detail so you can see how the model actually works in practice. By the end, you’ll understand exactly how to build, launch, and scale your own ActivationAgents™ business, step by step.
This is where the playbook comes to life.
I break down the decisions, structure, and execution behind the model, and share insights you will not get from reading alone. Watching this training will give you clarity, confidence, and a clear path forward instead of guesswork.
Proof The ActivationAgents™ Model Works
Before you even start reading this, you want to know it’s worth your time. I completely get it.
There’s so much AI noise right now, and so many people trying to cash in on the wave, you want to be sure this actually works.
So here are real results from our ActivationAgents™
  • Jessica’s agents have made her $8,000
  • Darcie’s agents have made him $12,000
  • Michelle’s agents have made her $22,000
  • Jeremy’s agents have made him $75,000
  • Victoria’s agents have made her $98,000
  • April’s agents have made her $190,000
When you finish this book, you can view our success story board embedded below, but don’t leave now!
First, I want to show you exactly how this works so you can decide if you want to build it for yourself.
Why Should I Read This?
You likely arrived here from an ad, or someone shared this book with you. And you have questions, hesitation, and curiosity all at once. You want to know if this is actually worth your time to read.
So, let me address your questions one by one.
What am I actually learning?
You're about to learn how build a profitable AI business that can surpass $20K/Month in revenue using Voice and Text AI agents to activate a business’ existing database and turn old leads and past clients into new sales.
Who is this written for?
This is for ambitious 20-30 somethings who already understand AI, automation, and agency basics, but are tired of jumping between incomplete models that never give you the full system.
If you know you're capable of building a real AI business, but you're stuck without clear acquisition, proven fulfillment, or predictable revenue, this playbook gives you the complete model you've been searching for.
Why should I read this?
Look, it's completely up to you. But if you're serious about transitioning into the AI economy full time, it would be wise to pay attention. And it's not just me talking about the activation business model...
Alex Hormozi recently called this type of AI business one of the best models for beginners, and Liam Ottley, the #1 AI YouTuber in the world, featured it as one of the 8 most profitable AI models after surveying over 100,000 AI businesses.
We also spent $350,000, 10,000 hours, and 3 years building and documenting this, so objectively, there is a lot of value in what you’re about to read.
Who are you, and why should I trust you?
My name is Caleb Govender, I'm 29 years old. I’ve been building businesses since I was 14 and made my first million at 23 after building one of the fastest growing clinics and gyms in Australia.
I’ve been refining the model you're about to learn since 2018 and I’ve been running the exact AI activation business you’ll learn about here since March 2023, so I’m only showing you what I actually do.
If this is so good, why haven’t I heard about it?
For the last 3 years, we have been in the trenches building and testing this behind the scenes. Most of that time, the tech was not good enough. In the last 90 days, it finally became reliable enough for me to put my name and reputation on it.
How much money can I realistically make if I were to run this business?
Across the clients we’ve run this with, the average revenue generated per client is $14,748. So with even 1 solid client activation per month, it’s realistic that you could replace a typical full-time income over time.
I’m not technical, can I still do this?
Absolutely. Our mission is to transition 10,000 non-technical people into the AI economy. This model was built for people who don’t have any AI experience. If you’re non-technical, this system was made for you.
Why give away all this information at no cost?
Simple, People who get results with this playbook often want to license the model and partner with us. By giving you big value upfront, we open the door to a profitable partnership later.
Why are you teaching this?
To keep this simple, my team and I have a clear mission: transition 10,000 non-technical people into the AI economy.
The only way we can reach that goal is by teaching more people the model so they can build their own AI income, launch real businesses, and replace their current income.
Now that you know who I am, what this model is, and what is possible, let’s get into how it actually works.
Summary

What is the ActivationAgents™ business model?
ActivationAgents™ is an AI business model that turns a business’s existing database (their CRM of names, emails and phone numbers) into new sales using Voice and Text AI agents.
Here is how it works…
  1. You partner with a business who has a database of leads.
  1. You run one Text Agent and one Voice Agent to talk to those leads.
  1. The agents sell the business’s products or services autonomously.
  1. The business delivers. You take a share of the revenue.

Our Results: For our last 5 clients, our AI Agents generated $421,000 in activated sales.
We earned a 25% to 30% revenue share.

What you’ll learn inside this book
This book is a step-by-step guide to launching a profitable ActivationAgents™ business, even if you have zero tech skills, no coding experience, and have never used AI. I’m giving you everything so you can either launch this on your own, or, if you want help, partner with us and licence the full system.
Inside, you’ll learn how to:
  • Choose a niche and land your first paying clients
  • Set up and start profiting in your first 90 days
  • Execute the full ActivationAgents™ delivery
Plus, I’ll walk you through a live case study showing how we made $27,750 from one database in 72 hours by deploying ActivationAgents™.
Alex Hormozi Mention
Before we get into it, let’s address the elephant in the room…
Alex Hormozi was recently asked on Diary of a CEO with Steven Bartlett:
“Alex, what business would you start with $1,000?”
He described using AI to run activations for businesses on a revenue share model… which is the exact model we’ve spent the last 3 years building, testing, and scaling, with one powerful twist. Instead of just firing off emails to a list (which usually only get 12–20% open rates), we use text messages (that we send at zero cost per message, more on this later), and they consistently hit 90%+ open rates.
Alex and I have a similar background. We both owned gyms for years (I owned mine for 7, slept at the gym, the whole nine yards), so we learned the core principles of this model in the trenches.
Watch the video below and you’ll see one of the most prominent figures in business not only talking about launching an AI business, but specifically describing our activation model.
Liam Ottley Feature
We were also featured by Liam Ottley, who ranked this as one of the most profitable AI models in the world.
Liam is the #1 AI-focused YouTuber globally. After surveying over 100,000 AI businesses, he put this model in his top 8 most profitable AI models on the planet and broke it down on his channel for his audience.
That kind of endorsement means a lot to us.
So Liam, if you ever read this… thank you for shining a light on what we’re building with ActivationAgents™.
Watch the feature below…
Partnership Invitation

At some point while reading this, you’ll probably start thinking about launching your own ActivationAgents™ business.
So here’s how we can actually help you do that.
We’ve created an opportunity for a select group of people to partner with us and license our system. That means my team and I walk you step by step through building a profitable AI business of your own.
To be upfront, demand has been high. We’ve had so many people ask to join that we opened a waitlist, and there are now over 1,000 people in line to learn the model.
What’s included in the License
  • A full mentorship program
  • The exact systems and AI agents we use
  • Group coaching and 1-on-1 support, plus direct access to Caleb G
  • A fully white-labelled software suite to run your business
  • A community of partners all building ActivationAgents™ businesses
plus a whole lot more!
The partnership is invite-only, and to join the waitlist you’ll need to reserve a Waitlist Key that will be added to your 'Apple or Google Wallet', like the one shown in the image.
Tap Join the Waitlist to reserve your key.
The ActivationAgents™ Foundations
At this point you’re probably thinking, “Okay Caleb, but how does this actually work?”
Let’s break it down.
What you’ll see next is the foundation of the ActivationAgents™ system. Once you understand the big picture, we’ll zoom into the finer details that make this one of the most profitable AI business models you can start today.
1
Start With A Database
Every ActivationAgents™ campaign starts by unlocking the value inside a business’s existing customer database.
The names, emails, and phone numbers of past clients and leads are where the hidden revenue lives. Most businesses have no idea they’re sitting on a goldmine.
2
Build The Automations
With the database ready, it’s time to plan and build your automations. This includes crafting the offer you’ll send to leads, setting up the funnels, and building the backend automations that run the entire system.
3
Connect Your RevenueRack™
A RevenueRack™ is a rack of physical phones that your text agents can use to send and receive thousands of messages at zero cost per message, giving you ultra high margins and the freedom to scale without worrying about messaging fees.
4
Setup Voice & Text AI Agents
Now it’s time to build and train your agents. These Voice and Text AI agents are the core of the entire system. They text and call the leads, have unique 1 to 1 conversations with them, and autonomously sell the business’s products or services.
5
Launch Your Agents
Now it’s time to launch your ActivationAgents™.
With a click, your agents go live and start texting and calling the leads in the database. From there, conversations turn into bookings and sales, and the results begin to compound. Once the campaign ends, the partner business delivers the service, and you collect your revenue share on the sales generated.
That’s the simple overview.
Yes, there’s more happening behind it, but now you understand the big picture. So let’s get into the fun part and start breaking this down together.
Founding Story
You might be tempted to skip this part, but a lot of people ask about it, so I decided to include it for you.
How ActivationAgents™ were born
When I was 21, I nearly lost our family home.
To launch my first physical business, a gym called F45 Training Derrimut, my parents used the house as security to help me get a loan. I was young, ambitious, but completely unprepared. Within nine months, I had taken $200,000 and turned it into just $5,000.
As the business burned cash, the pressure piled on. We were weeks away from losing everything.
That’s when I created what I then called the 100K Play.
Out of necessity, I built a simple plan using the only real asset I had… a database of old leads. No ads, no budget, just names, phone numbers, and a deadline. I mapped the strategy on a whiteboard, launched the 100K play idea, and within 4 weeks everything changed.
I went from losing $10K/month to making $10K/month in profit within 30 days.
That’s the moment this model proved itself. Nine months later, I was making $100K/month.
This play wasn’t about hacking Facebook ads or building funnels, it was about closing sales from my database with speed.
It saved my business. It saved my family home. And it changed the way I saw everything.
Over the next few years, I ran different versions of the 100K Play across multiple industries. I used it to grow one of the fastest-growing gyms in Australia, with a 12-person team, $40K–$50K/month in clean profit, and complete operational freedom by age 23.
But the real turning point?
Taking this playbook, digitizing it, and transforming it into a scalable AI model, the one you're learning now. The ActivationAgents™ system is the evolution of the 100K Play, and in many ways, it’s 100x better.
This playbook exists so you can skip the stress, and go straight to building something powerful, predictable, and profitable, right from the start.
P.S. A few weeks after my second 100K Play, I bought a weekend car… and something for the track. They cost more than 100K, so I ran the play a few more times…
Why Start an ActivationAgents™ Business?
There is a lot of noise in the AI space right now.
Every day, someone is promoting a new “perfect” AI business model.
Everyone is free to share their opinions.
But opinions are not the same as facts.
Instead of following hype, this section focuses on what you actually need to know.
I could write a whole book on why this model works, but here are a few of the most important reasons.
1. Undeniable Proof the Timing Is Perfect
I’ve been running database activations since 2018.
I built two of Australia’s fastest growing businesses in their niches, a clinic and a gym, and made my first million at 23 from large scale activations.
The Google reviews from my gym, which became one of the fastest-growing gyms in Australia
A photo of my wife and I who ran one of Australia’s fastest-growing clinics, booked out three months in advance.
Back then, activating just 1,000 leads in a database took a 4 person sales team working full time for a week, and we still could not reach everyone.
"Today, you can activate 100,000 leads with Zero humans involved.”
There has never been a moment in history where one person could deploy thousands of intelligent, human-like sales reps, selling and closing at scale… using nothing more than a laptop.
2. Right now we are in a golden window

The technology to run the agents has only become this good in the last 90 days.
The software works. The integrations are stable. The agents actually do what they are supposed to do. But the market is not saturated.
Most of the business owners we target have not been burned by broken AI promises yet.
But in 12 months… every agency will claim they “do AI activations.” When that happens, the first mover window closes.
3. You can run your Activations at near zero cost

As mentioned earlier, we help you build your own RevenueRack™, so what is a RevenueRack™?
A RevenueRack™ is a rack of physical phones that your text based AI agents use to send messages at zero per message cost. We call these our money printers.
(Here are a few photos of my own rack, probably running an activation while you’re reading this)
So why does this matter?
If you have been trying to make money online, you already know it is not as easy as it looks. Most service providers feel the same thing: the moment they sign a client, the stress hits, because now they have to figure out how to deliver.
With ActivationAgents™, the moment you sign a client, you can actually feel excited. You keep the money you collect upfront, because you are not pouring it into messaging costs just to run your text based agents.
You plug into a proven delivery system that works, all the time, every time, without draining your profits.
4. This model is recession-proof and AI-proof

  1. There will always be people who need to buy products and services, even in hard economic times.
  1. There will always be small business owners with customer database sitting in their CRM, untouched and full of opportunity.
In the worst case scenario, this model still works because you can partner with a struggling small business on a pure revenue share deal, plug your ActivationAgents™ into their database, and let the AI do all the sales conversations.
The business delivers what gets sold, and you earn directly from the revenue brought in.
Because your messages run through your own RevenueRack™, the cost per message stays zero. That means you can run huge outreach and sales volume without financial risk.
This is why this business does not break when markets change. It actually thrives in them. Whether the economy goes up or down, buyers still buy… and businesses still have databases. And that keeps this model future-safe.
5. This business is not about AI theories

Most of what is being sold online right now is not an AI business. It is an AI theory.
People are selling “workflows,” “agents,” and “systems” that, in reality, you could pay someone on Fiverr $20 to build. They look impressive in a Loom video, but they are not proven business models that put real money in the bank.
ActivationAgents™ is different. This is not a concept or a nice slide deck. It is a working business model that my team and I run every day, and that our partners are using right now with real businesses, real databases, and real revenue.
6. This Business Self-Upgrades
Here is a key idea I want you to really understand:
As AI improves, your ActivationAgents™ business improves automatically.
Think about what happens over time:
  • A better model is released and your text based agents instantly become smarter in conversations
  • Voice AI becomes more human and your calls convert at a higher rate

We have watched this in real time. Twelve months ago, voice agents sounded annoying and robotic.
Today, they are incredibly natural. Our conversion rates increased by more than 20 percent without changing a thing.
You are not just building a business. You are building a compounding asset.
Every improvement in AI adds to your advantage. Your costs stay almost flat, but your agents become more persuasive, more efficient, and more scalable. While other agencies are still trying to sell “N8N workflows,” your system is quietly getting stronger in the background.
That is the real power of ActivationAgents™.
I could give you 50 more reasons, but honestly… the choice in front of you says it all.
You can…
  • keep watching YouTube videos.
  • Keep buying more courses.
  • Keep building workflows nobody cares about.
Or you can…
  • Step into a proven, profitable model that is already working in the real world.
  • Plug into a system where the hard problems are solved for you.
  • Focus on relationships and revenue, not wasting time learning every new AI tool.

The real question is not whether AI will transform business.
It's whether YOU will be profiting from it, or still scrolling “How I made $100K with AI” videos 12 months from now.
If you are truly committed to building your own life, the freedom to live where you want, earn what you want, work when you want, and give the people you love the experiences they dream about, then this model was built for you.
What you have just read, combined with your desire for location freedom, financial freedom, and real outcomes, is exactly WHY ActivationAgents™.
This Lesson Can Save You $150,000
Before ActivationAgents™, I was exactly where you are now… aware that a massive shift was coming and wanting to capitalise on it.
We both know what’s ahead. AI is creating the biggest wealth transfer in history. Millions of computer-based workers will be displaced. And just like you, I realised something simple: you’re either on the winning side of that transfer, or you’re the one being transferred out.
For longer than i'd like to admit, I did what you're probably doing right now.
I listened to the YouTube "AI gurus" trying to figure out how to make money with AI. I watched every “AI business” video. Joined every Skool community. Built n8n workflows, offered AI audits, tried to sell AI apps… and honestly, I just wasted my time.
Online, it looked so easy. Sixteen-year-olds flashing Rolexes and Stripe screenshots made it feel like I was the idiot who couldn’t figure it out. But when I tried it in the real world, it was a nightmare. Business owners would listen politely, then ghost me.
The few clients I did sign had me panicking on delivery, and most of the time I ended up refunding them just so I didn’t feel like a scammer.
After burning through $150K…
I finally understood what was really happening

I didn’t realise that most of the people I was following online, talking about getting rich with AI, weren’t actually making money using the models they sold. They were making money selling courses about those models.
Those revenue screenshots were coming from selling a dream, not from real client work.
That’s why I ended up with theory, no clear offer, and no predictable way to get clients or revenue.
(And before you think, “Well, you’re selling a program now”… just remember this.)
We actually run the business we teach. As I update this book, we’re in the middle of an $80,000, 20% rev-share deal activation. I only decided to license the system because I was getting flooded with people asking if they could learn it from me.
Anyways, I spent months stuck in that cycle. New model, new course, new framework. Late nights gluing automations together with tools like N8N and Make. It looked easy online, but doing it myself felt messy and frustrating. I kept thinking I was one automation away from finally “making it work.”
I even started doubting if I could actually make money with AI, after consuming so much noise online.
Always telling myself I was one step away from the breakthrough… when really, I just needed the go back to the fundamentals.
The shift that changed everything
I stopped listening to the online gurus who showed screenshots of their “students closing sales,” but never explained how those students were actually delivering on the promises.
I stopped asking, “What AI thing can I sell?”
I started asking, “What outcome do businesses happily pay for every single month?”
The answer was so obvious: more clients and more revenue.
Then I asked, “What can I do that creates that outcome fast?”
The answer was simple: Activations.
The same style of campaigns I used to run for my own gym… now powered by AI instead of humans.
That’s when the idea hit me:
"Every business is likely sitting on a database full of missed opportunites like I was. What if AI could message and call every lead, one by one, and turn them into new revenue?"
One Text Agent. One Voice Agent. Assigned to every lead.
That’s when ActivationAgents™ was born.
And that’s the moment everything finally clicked.
A few results our agents achieved achieved for clients.
A screenshot of my first ever ActivationAgents™ payout, one of the most exciting moments in my journey
Why The Gurus Are Wrong
I’m not a hater, and I don’t want to be distasteful to people who are trying to spread the good word but…
Here’s the terrible advice that might be costing you your future.
Right now, many AI influencers repeat the same message:
“Don’t target local or small businesses. Go after enterprise clients.”
Want to know why they are saying this?
Because they are all teaching people to sell the same commoditised “N8N workflows,” “AI audits,” and “AI voice agents” that small businesses do not need, do not understand, and will never pay real money for.
They make their money selling courses, not delivering results.
Their “solutions” need technical teams, complex onboarding, and months of setup before anything even works. By the time it is ready, the client is frustrated, the opportunity is gone, and you are the one left holding the blame.

So instead of tailoring their "AI Automations" to this market, they tell you to avoid 99.9% of all businesses and go for enterprises.
That's right, small businesses make up 99.9% of all U.S. companies. The largest business category on planet Earth.
And these "gurus" are telling you to ignore them…? Come on.
“They’re telling you to run from the opportunity of a lifetime.
And you want to know the best part…?
About 95% of the businesses they're teaching people to integrate AI into are failing!
It’s as ridiculous as it sounds.
Click below to view the references showcasing the AI adoption failure
The market the gurus tell you to avoid is not only the biggest, it’s also the easiest to reach and close.
“Go after enterprise,” they say.
  • Enterprise means three month sales cycles, endless stakeholders, late night stress about delivery, and in many cases… refunds.
Local and small businesses are the real goldmine.
  • They are one Facebook message away. One conversation at your gym. Your uncle’s friend with a dental practice. Your neighbour with a landscaping company.
These owners care about one thing: “Can you bring me new clients or new sales?”
Say yes and back it with a simple ActivationAgents™ campaign, and they do not care what model GPT you used.

ActivationAgents™ is built for the market everyone else abandoned, the 99.9%.
The gurus don’t understand, because they’ve never owned a real business that's not made from WiFi money.
Small business owners don’t need complex workflows. They need new clients, and new revenue.
And… they’re sitting on databases full of "past leads".
A literal goldmine they don’t know about, which you can help them mine and be paid handsomely for.

And here’s the best part, every one of these business owners already knows they need to implement AI.
But for the first time in history, you can actually get a business paid to implement AI.
Think about that for a second. You’re helping a business bring AI into their operations, and THEY'RE GETTING PAID TO DO IT.
The AI agents you launch for them aren’t a cost… they’re generating real revenue.
Why the Gurus students fail
They're selling theories. We're selling outcomes.
  • They need the business to understand AI → We just deliver customers
  • They need technical implementation → We plug and play
  • They need weeks of setup → We're live in days
  • They need enterprise budgets → We can work with any budget (even zero upfront)
While everyone else runs upmarket because their solution doesn't work for small businesses, we're capturing the 33.3 million businesses they're leaving behind… The 99.9%
The Problem With Traditional Agencies
Now… before you learn the model, you need to understand the main problem in this industry.
Most people trying to make money online are learning from “information sellers”, people in the course game, teaching outdated models and systems they stopped using years ago.
Most traditional agency owners are stuck in what I call the Agency Constraint Cycle.
  • Always hunting for the next client.
  • Managing failed deliveries.
  • Then doing it over and over again.
Look at the graphic below.
It shows the loop many agencies get trapped in: pressure, disappointment, churn.
Each stage feeds the next. Over time, it becomes a self-perpetuating cycle that drains your time, kills your margins, and makes scaling almost impossible.
If this feels familiar, you’re not alone.
And there is a way out.
1
1
Chase Clients
With a generic 'Commoditized' offer
2
2
Client Signs
Then you feel stressed
3
3
Hire A VA
Then hope they do a good job, which is hardly ever the case
4
4
Client is Disappointed
So you're left trying to find a solution
5
5
Client Leaves
They're not seeing results they were promised
6
6
Restart The Cycle
You persist, stuck in a Self-Created 'Constraint Cycle' until you give up
How ActivationAgents™ Solves This
This is what I call the ActivationAgents™ Expansion Cycle, a new way to build a high-margin acquisition business, fast.
Refer to the graphic below.
It shows the exact system we use to attract clients with real results, partner with them on activation campaigns, and earn 25% or more of the revenue every time we run ActivationAgents™.
Each stage builds on the last. You get quick wins, stack trust with every campaign, and compound growth each cycle instead of starting from zero.
And unlike traditional agencies, you are not outsourcing fulfilment to random freelancers to do work you barely understand. The delivery is clear, structured, and systemised. You can run it yourself, or have someone else follow the process for five dollars an hour.
This is how we replaced stress with scale and built a model that actually works.
This is the future with ActivationAgents™ .
1
1
Attract Clients
You open a waitlist in your niche and nurture the right clients into it.
2
2
Partner Up
You partner with a client on an activation.
They pay $2K–$5K+ upfront to access your agents and run the campaign.
3
3
Set Up Agents
Using your white-label software suite, automations, lessons, and coaching, you set up their agents.
4
4
Launch Agents
You launch your ActivationAgents™ to their database and deliver exceptional results in as little as 7 days.
5
5
Payouts
Customers come back to the business and buy new products or services. The business gets paid. You get paid your revenue share.
6
6
Retain Clients
You activate their database every 3–4 months. Clients refer other businesses. Growth compounds almost on autopilot.
Building the Perfect Business Model
I want you to understand my mind before you read further.
How I think. Why I built this model.
From 23, I became obsessed with business models. I tried many. I hit ceilings. Some worked for a year, then I capped it out before it became too complex to scale. That bothered me. I wanted a model I could grow for decades, not years. So I studied what breaks, what lasts, and what compounds. After years of testing, I’m sharing this framework so you see why I built the ActivationAgents™ model this way.
Every point was carefully designed so a non-technical person can build to $50,000+ per month with little risk and complexity.
To build a business that can scale infinitely without a ceiling you need to…
1. Solve An Immediate Pain
  • People buy fast when the problem hurts right now. Hit the pain head-on and buyers come to you.
2. Be Adaptable
  • Markets shift. Technology evolves. When you're adaptable, you stay relevant, and avoid the slow fade that kills good businesses.
3. Be Scalable
  • An exceptional product or service should be built once and sold many times. Productization is the key.
4. Keep Downside Risk Low
  • Protect the downside so the upside can run. Light overheads, clean operations, and simple offers make you hard to kill and quick to grow.
5. Build Recurring Revenue
  • Get paid today, get paid tomorrow. Recurring revenue creates a snowball that keeps rolling and growing. Recurring revenue is the door…
6. Keep Retention High
  • Retention is the compounding engine. It turns recurring revenue into durable, exponential growth. Retention is the key…
7. Build Through Brand
  • This is the era of social and brand. Put a standout personal brand behind your product and growth turns from uphill to downhill.

By using this framework, I designed the ActivationAgents™ model you see today.
You can use my insights to build an infinitely scalable, low-risk, model-first business. Whether your goal is 10K per month or 100K per month, this business gives you the stage to build whatever business you desire.
AI Business Model Comparison
If you are anything like me, you have probably been watching a lot of AI YouTubers.
Every week there is a new “best” AI business model.
AI automation agencies. AI receptionists. AI transformation partners.
And they all show screenshots of students closing deals.
So it is normal to think:
If they are closing deals, does that mean the model works?
And if it works, why is ActivationAgents™ any different?
Here is the problem.
Most people online show the sale.
They do not show what happens after the client says yes.
They do not show how hard it is to deliver each week.
They do not show the stress behind the scenes.
They do not show how many clients cancel.
They do not show how many clients ask for refunds.
A payment screenshot can look impressive, but it does not tell the full story.

A real business is not just “can you close a deal”.
A real business is built on three things:
A proven way to get clients.
A reliable way to deliver results.
A trustworthy way to get paid.
That is what ActivationAgents™ is.
ActivationAgents™ is a real business model that is:
Easy to sell.
Easy to deliver.
Easy to scale.
Stable over time.
I have been in business for over 10 years, and in the online space for 3 years.
And I learned this the hard way: most models look great at the front, but fall apart in delivery.
That is why I built the chart below.
I first made it for myself to cut through the noise and compare these models side by side while building ActivationAgents™.
Now I am sharing it with you, so you can see the differences clearly.
The Case Study

Before we break down the full case study and show you how this works in real life, I want you to read this next part with an open mind.
If you have any strong opinions about AI, online business, or making money online, just set them aside for a moment. You do not need to agree with me yet. Just stay curious and let the results speak.
The goal of this playbook is simple:
To show you the basics of building your own ActivationAgents™ business in any niche, without a big budget and without being technical.
We have used this model in different markets and industries. The main things you need are focus, creativity, and a willingness to adjust it for your niche.
I am writing this so non-technical people can understand it. You do not need to feel overwhelmed. You do not need to understand every technical detail. Just follow along and see how it works.
If you choose to become a partner, you can license the full ActivationAgents™ system from us. That means you do not need to build it from scratch. You get the proven system you can copy into your niche and launch.
Next, I will walk you through a full case study, step by step, with no missing parts.
So stay open minded, stay focused, and let me show you a real ActivationAgents™ campaign that turned $1,000 into $111,000.
Our ActivationAgents™ Business
As mentioned, I realised the easiest way to explain how this works is to walk you through a full case study, step by step, so you can see exactly what happens at each stage.

Important context: this case study is from 2024 and it uses ActivationAgents™ Lite, our V1 system.
Today, we are on V3, called ActivationAgents™ Inception.
What you are about to see proves the fundamentals and shows the model works.
The advanced details inside V3 are only shared with partners who license the system. This keeps the partnership valuable, and it protects what makes the system work.
That said, you’ll still learn everything you need to actually start your own ActivationAgents™ business from this breakdown.
This campaign was launched under our ActivationAgents™ business, OASIS7D, founded in March 2023.
We chose to specialize exclusively in the clinical and medical space (you can choose your own), because it’s what we know best. Having owned our own clinic, my wife and I understand the unique challenges, nuances, and opportunities in the industry firsthand.
This case study is a direct product of that experience, powered by our proprietary ActivationAgents™ system.
Here's our live OASIS7D Website…
Case Study Details

Live ActivationAgents™ Build.
Client
PBA
Launch Date
July 4th – 7th
Industry
Medical Clinic
Years Operating
3
Locations
2
Staff
7
Database Size
2,684
Days for Execution
7
Agents Closed
$111,000

Descript

$111,000 in 3 Days - Descript

I've had over, was that how many people? 120 people? 111. , And these are, I'm talking about a thousand dollars bookings at a time

Sales Tracking Sheet

$111K Generated in 3 Days

Eligibility Checklist
Before we start any ActivationAgents™ campaign, we always run a quick but important check called an eligibility assessment.
This assessment ensures the business is positioned to get fast results and generate significant profits. We want to make sure our agents will be as effective as possible, so we only launch campaigns when we're confident they'll succeed.
How It Works
Clients complete the eligibility assessment via a typeform on our ad landing page. Then one of our team members calls them to qualify the opportunity before moving forward with the booked Google Meet call.
Here is a quick look at what we assess…
1
Clean Data
The database must include valid, up-to-date emails and phone numbers
2
Average Spend
Clients should typically spend $400–$800+ per transaction (higher AOV = more margin)
3
Minimum Contacts
The list must include at least 1,000 phone numbers and emails
4
90-Day Lapse
The database hasn’t received any recent promotions (not a deal breaker)
5
Positive Reputation
The business has strong loyalty and reputation in the market
6
Core Offer
The product or service is proven, desirable, and in demand
Closing The Sale
Let's start from the top…
How We Got This Client
We believe in leveraged outputs only (running ads). No cold outreach.
We built a proven acquisition system that generates qualified leads at $40-50 through Meta ads, business owners who actually want AI agents to reactivate their dormant databases. (Partners get access to the entire acquisiton system)
Closing The Sale
The client booked a Google Meet call with us. On the call, we presented the offer following our proven sales script. We closed the deal, had them sign the partnership agreement, collected the access fee via Fanbasis, and our team started work immediately.
The Upfront Investment
To launch this ActivationAgents™ campaign, we charged the client an upfront $2,000 "Access Investment."
This wasn't framed as a service fee or setup cost. It was positioned as access to our proprietary AI system that handles everything, from lead activation to conversion through SMS, WhatsApp, and Voice AI.
No Guarantee Needed
We didn't offer a guarantee. Instead, we showed the client real evidence: stacks of case studies proving the model works.
We reframed it as: "You've got thousands of leads in your database. If we convert just two $1,000 packages, your entire investment is covered."
That's not wishful thinking, that's math. And with a database of nearly 3,000 past customers, it was a highly realistic outcome.
RevenueRack™ Savings
We also explained that the access fee covered operational costs, specifically, the infrastructure and AI agents. Most business owners understand that this technology is expensive.
But here's the truth behind the model:
We ran everything through our RevenueRack™, our own physical messaging infrastructure. We didn't pay per message. No Twilio fees. No variable costs eating into margins.
That meant the majority of the $2,000 was pure profit on our side.
The Rev-Share Deal
On the backend, we structured a simple deal: We take 25% of total revenue generated from the campaign.
Conversions → Revenue → Rev-Share.
In this case:
  • → Agents generated: $111,000
  • → Client kept: $83,250
  • → Our 25% share: $27,750
Client Onboarding
Once this client was signed, it was time to onboard.
We’ve spent over 12 months refining an AI Agent onboarding system that removes all friction.
Here’s how it works: As soon as a client makes payment, they’re directed into a WhatsApp channel where our AI agent, Ava, onboards them and makes sure everything is set up for success.
At any point, a human from our team can jump into that same channel if needed.
While most agencies waste time with back-and-forth emails and multiple calls, our process guided this client through onboarding in under 45 minutes, no confusion, no delays.
It’s seamless, self-guided, and built for speed.
The Role of Ava
Inside the WhatsApp channel, our AI support agent “Ava” became their personal guide, Ava then…
1
1
Walks Them Through Onboarding, Step by Step
2
2
Shares Videos Explaining the Campaign and How It Works
3
3
Assists The Client Whilst They Are Completing The AI Training Form
4
4
Provides Access to the SalesTracker and SalesCounter
5
5
Gets Them Booked for a Case Study Interview
6
6
Confirms Revenue Share Payments and Bills Accordingly
All of this is powered by Closebot (for message automation) and Retell AI (for voice support). A human team member can step in at any time, giving clients the perfect blend of automation and human care.
This structure allows us to deliver world-class service, without tickets, logins, or waiting around.
AI Training Forms
To collect everything we need during onboarding, Ava sends the client an 'AI Training Form' via WhatsApp.
These forms capture all the key details about the business and offers, and are connected to custom values and fields that automate the entire setup.
Once a client submits their form, it automatically:
  • Creates their account
  • Loads the latest ActivationAgents™ system
  • Fills their account with all the data they provided
The result is a seamless, almost hands-off setup for the delivery team.
Form Submissions Explained
1
Details
Basic info captured upfront to align the campaign and ensure smooth setup.
2
CRM
Clients are guided to securely add us to their CRM.
(We export all contact lists ourselves to ensure quality control.)
3
Access
With just a few clicks, clients grant access to tools like:
Facebook, Google Tag Manager, Google Analytics, Business Manager, Shopify, WordPress, and more, using Leadsie
4
Domain
Clients can add us to their hosting provider or simply share login details.
(We use this to custom-map their funnel to their own branded domain.)
5
Email
We request access to tools like Mailchimp to connect email automations.
6
Script
Clients are provided a script to shoot videos for their Dopamine Conversion Funnels™.
7
Packaging
Clients submit the packages they want to sell.
(Our team reviews and optimizes them based on top-performers from past campaigns.)
8
Upsell
Clients create an upsell package to add extra revenue and increase buyer commitment.
9
Scheduling
We guide the client in linking their new packages to their online booking system so everything flows post-purchase.
Partnership Invitation

Ready to Launch Your Own ActivationAgents™ Business?
Get profitable in 60 days using our plug-and-play systems, proven scripts, and ready-made templates.
What’s included in the License
  • A full mentorship program
  • The exact systems and AI agents we use
  • Group coaching and 1-on-1 support, plus direct access to Caleb G
  • A fully white-labelled software suite to run your business
  • A community of partners all building ActivationAgents™ businesses
plus a whole lot more!
The partnership is invite-only, and to join the waitlist you’ll need to reserve a Waitlist Key that will be added to your 'Apple or Google Wallet', like the one shown in the image.
Tap Join the Waitlist to reserve your key.
The TechStack
Now onto the fun part…
Yes, we use a lot of software. And yes. it looks overwhelming at first glance.
But what you’ll see below is the result of years of refinement. Every tool in this tech stack was carefully chosen, tested, and integrated to solve one specific problem in the campaign flow, whether that’s automating outreach, tracking data, re-engaging customers, or handling voice and booking workflows.
Today, this entire system is custom-tuned for our niche and fully modular. We can sign a client and deploy an entire campaign in less than 8 hours, thanks to the infrastructure we've built on custom values.
Again, you don’t need to know how to build this.
Just know: every tool you see here plays a role in extracting more revenue from every lead in your client’s database.
1
1
AI agent for 1:1 SMS & WhatsApp, drives conversations & follows up leads to conversion
2
2
Voice AI that handles inbound/outbound calls to close leads, book appointments or answer FAQs
3
3
A general-purpose AI agent that helps our team automate and streamline campaign setup
4
4
Physical phone SIM routing system that lets us send messages at zero cost
5
5
Automation glue, connects all tools and handles workflows behind the scenes
6
6
All client communication runs through a private WhatsApp Business channel
7
7
Used for setup, general assistance, image generation + more
8
8
Used to create mobile voucher passes stored in Apple/Android wallets
9
9
Google Sheets
Live sales and response tracker for each campaign
10
10
Heatmapping & session tracking, helps optimize funnel performance
11
11
Tracks conversion events and user behaviour across funnels and booking pages
12
12
Manages scripts and tracks specific actions like link clicks and bookings
13
13
Custom dashboard we built to track campaign metrics and response data in real time
14
14
Used for funnel pages, lead routing, and CRM integration.

This entire tech stack, the same one that generated $111,000 in 3 days, is handed to our partners as a plug-and-play system, including campaign flows, messaging, agents, trackers, dashboards, and onboarding systems.
No coding. No guesswork. No six-month build-out.
It’s everything you need to run high-margin campaigns and build your own ActivationAgents™ business.
The Automations & Strategy
We’ve been running activations since 2018, so yes, the automations and strategy behind this are detailed and complex. Honestly, I could write an entire book just on the automations and strategy we use.
But here is what matters for you as a potential partner:
You are not building new automations from scratch for every client. The system we provide is tailored once for your entire niche.
Once you understand a niche, its customers, and what they want to buy, you simply plug that business into a copy-and-paste ActivationAgents™ system that is already proven in that market.
As a partner, you get:
  • A fully licensed automation stack that we have refined over years
  • Flows that improve after every new launch as more data comes in
  • Delivery that feels “done for you,” not “figure it out yourself”
All of this runs inside a white-labeled software suite we call the ActivationAgents™ Terminal, built on top of GoHighLevel. We are not emotionally attached to the tool, it just happens to be the best platform right now for this type of automation.
At a high level, this is how the automations and strategy were executed...
1
Exported Database
We pulled 2,684 customers from their CRM and loaded them into 'The Terminal'
2
Built Automations
AI agents, automations, funnels, and copy to deliver the offer and handle communication autonomously
3
Created The Offer
Framed the offer as 10x free $400 gift vouchers to create urgency and drive instant interest
4
Designed Packages
Collaborated with the client to create six packages, 3 high-ticket, 3 low-ticket, based on her bestsellers
5
Launched Agents
Launched to their entire list. Within 72 hours, we had 928 responses and cleared $111,000 in sales, no ad spend
AI Agents
It’s finally time to meet your agents.
At the heart of the client’s $111K-in-3-days campaign were two types of AI-powered sales agents working together, one voice-based, one text-based.
Now imagine this: the business had 2,684 leads sitting in their database. With our system, each of those leads was assigned two dedicated agents, like giving the business 5,368 salespeople working around the clock.
These agents didn’t just blast messages, they held real conversations, handled objections, answered questions, and guided leads all the way to a sale.
No manual follow-up. No missed opportunities. Just fully automated, 24/7 conversion power.
Here’s a breakdown of the agents we deployed and the exact roles they played in this campaign.

Voice Agent Roles (Powered by Retell AI)
1. The Receptionist Agent
Handles all incoming calls from leads who have questions about the campaign. This agent is equipped with campaign-specific knowledge and handles:
  • FAQs (e.g., "What’s included in the offer?", "When is it valid till?" etc.)
  • Booking requests
  • General guidance through the sales page
  • Reassurance and clarification in a professional/friendly tone
2. The Sales Agent
If a lead visits the funnel page but doesn’t convert, this agent steps in.
Its job:
  • Move the prospect from logical resistance to emotional motivation
  • Explain the offer again in a consultative way
  • Walk them through the entire booking and payment process
  • Close the sale directly on the call
3. The Booking Agent
Some clients pay but don’t complete their booking. This agent calls them post-payment to:
  • Confirm the transaction
  • Guides them to book in their appointment
  • Answer any last-minute concerns
  • Continue follow-up until the booking is marked “confirmed”

Text Agent Roles (Powered by CloseBot)
1. The ActivationAgent™
Sends the perfect first message via WhatsApp or SMS to re-engage leads and turn lost opportunities into paying clients.
2. The Follow-Up Agent
Automatically delivers four key follow-up messages to every lead who doesn’t respond, scheduled at:
• 10 minutes
• 1 hour
• 9AM the next day
• 6PM the next day
3. The Escalation Agent
When the conversation reaches a critical point, it can instantly trigger a Voice Agent to call the lead, providing real-time answers, building trust, and moving them straight to the close.
How It All Connects
  1. Leads enter the conversation and communicate with the ActivationAgent™.
  1. The ActivationAgent™ captures buyer intent in real-time.
  1. If a lead visits the funnel but doesn’t buy, The Sales Agent calls them.
  1. If they buy but don’t book, The Booking Agent follows up.
  1. Throughout, The Receptionist Agent handles all inbound traffic to reduce support load.
Together, these agents replace the need for appointment setters, manual follow-ups, and support staff, automating the entire sales process with consistency and care.
Messaging Flows
Now here’s the part you really want to know…
“What messages are you actually sending to get these conversions?”
Our entire message strategy is built around one idea: reciprocity.
Not “How do we take?” but “What can we give first?”
Think of it like this.
If Nike offered you a $400 gift voucher to use in their store, would you be interested? Of course. You feel naturally pulled to use it and spend with them. That is reciprocity in action. You give something valuable first, then invite them to respond.
That is the psychology behind our campaigns.
Once you understand that, the structure becomes simple.
At the core of V1, we run a 4 day message sequence, similar to a strategic chess game.
Each day has a purpose. Each message is a deliberate move.
Over those 4 days, our text agents on WhatsApp or SMS:
  • Create urgency
  • Filter who is ready to buy now
  • Move the right people into high margin packages before the window closes
No two messages are identical, because the AI personalises to each lead, but the flow is the same. Give first. Build desire. Add urgency. Make it easy to say yes.
In the next section, you see the full four day messaging flow…
1
♙ The Warm Up
Before making any kind of offer, we start with a simple but critical step, warming up the number. Since we're sending messages from a new number, most customers haven’t seen it before. If we launch straight into an offer, it’ll likely be ignored or marked as spam.
So instead, we send a soft-touch message introducing the business and include a direct link to the business’s Instagram profile. This builds instant trust, confirms the number is real, and increases the chances that follow-up messages actually get read. It's subtle, but sets the entire campaign up for success.

Hey it’s April from PBA, {FirstName}!
We’ve got something very exciting dropping in the next 24 hours… just messaging you from our new loyalty number so you don’t miss it!
Until then, check out what we've been up to: {insert IG link}
2
♖ The Opening Move
The Opening Move was all about setting the tone, sparking demand, and instantly segmenting the database by buyer intent.
We launched with three premium, high-ticket packages, intentionally positioned to attract only the most serious clients. This wasn’t about casting a wide net, it was a precision strike. The message was personal, urgent, and delivered through our text agent to create immediate curiosity and trust.
Within minutes, replies started flowing in. Those who responded ‘Yes’ entered the funnel, while everyone else was quietly tracked for retargeting. Behind the scenes, our system began collecting powerful insight: who clicked, who hesitated, who ignored. Every piece of data was used to shape Day 4’s messaging, setting up the rest of the campaign to win.

it’s April again {FirstName}!
To celebrate the launch of our new rewards program, I’m giving away 10 x $400 gift vouchers to a few of my favourite clients, and you came to mind!
They’re only valid for 60 minutes or until they’re all claimed.
Want one? Just reply ‘Yes’.
P.S. I know it sounds wild, but it’s 100% real. You can message us on IG to confirm, and you’ll see a video of me on the next page!
3
♘ The Sicilian Defence
After the initial surge of interest from Day 2, we pulled the offer. The move was simple, but powerful: "They're gone." This created immediate FOMO, prompting people to question whether they’d missed out on something real, and valuable. We wanted clients to talk, speculate, and feel a little regret.
Behind the scenes, we were reviewing every response. Who said yes but didn’t buy? Why? That data shaped Day 4. The Sicilian Defence is about setting the board for the final play.

All vouchers have now been claimed, congrats to those who secured one!
I’m so sorry if you missed out, {{FirstName}}, but I hope to see you at the clinic soon.
April x
4
♔ Checkmate
Day 4 is the final move, designed to clean up, convert, and capitalize.
By this stage, every message, click, and “Yes” has mapped out who’s ready to buy and who’s hesitating. Checkmate uses that insight to deliver one last, strategic push, this time featuring lower-ticket packages built for those priced out of the original offer.
Our AI agents step back in to re-engage warm leads, deliver personalized nudges, and position a final, time-sensitive opportunity. The goal is simple: turn hesitation into action and squeeze every last dollar from the campaign.

Over the past 24 hours, I’ve had so many messages from clients who missed out because the original packages weren’t the right fit {FirstName}. To make it right, I’m releasing 10 more $400 vouchers, this time for new, lower-priced packages that might suit you better.
If you’d still like one, just reply ‘Yes’ and I’ll send you the link to book in.
April x
Every message is written to spark urgency, trigger emotion, and drive action, without sounding like marketing. Replies are used to segment buyers in real-time, so agents know who to push, who to nurture, and who to follow up.
Messages feel like they’re from a human, because they are… just enhanced by AI.
The Conversion
So where do the conversions actually happen?
And does the AI collect the payment?
The answer is no.
The AI’s job is to start the conversation, build desire, and move the lead toward the offer. But the payment itself is collected inside a funnel we built specifically for this type of activation campaign.
Introducing the Dopamine Conversion Funnel™ V1. (Since then, we’ve developed a new version that now performs, on average, 20% better.)
“This system is plug-and-play even if you’ve never built a funnel…”
Over time, we’ve tested dozens of beautiful, complex funnel builds, but the one that wins, every time, is the simplest. That’s why we created the Dopamine Conversion Funnel™: a stripped-back, high-impact structure engineered to trigger instant action with zero friction.
This funnel removes everything that slows the user down. No menus, no buttons, no confusion. Just a short, emotionally time constrained page, followed by a payment form directly underneath.
In the clients' campaign, we deployed two versions of the Dopamine Conversion Funnel™, one for Day 2 (The Opening Move) and a variation for Day 4 (Checkmate). While the structure remained the same, we refreshed the visuals and messaging to make each funnel feel like a brand-new experience.
This approach allowed us to move fast and scale results without adding friction or complexity.
Below, you’ll see exactly how we structured the Dopamine Conversion Funnel™, and why it worked so well.
Day 2 (The Opening Move)
Trust
  • Create urgency and exclusivity from the first second
  • Use video to build trust and positive emotion
  • Prime high-intent users for immediate action
Convert
  • Clearly present premium packages with transparent pricing
  • Filter out low-ticket leads by design
  • Convert with a low-friction $100 deposit form
Book
  • Guide buyers with a simple step-by-step redemption process
  • Reduce support load with video walkthroughs
  • Direct users straight to the booking system with zero distractions
Day 4 (Checkmate)
Trust
  • Refresh visual design and video to feel like a brand new offer
Convert
  • Present updated, lower-priced packages to drive conversions
Book
  • Provide step-by-step guidance on how to claim
As you can see our Dopamine Conversion Funnel™ removes all distractions, no nav bars, no button, just the offer and a payment form. Pages are optimized to load in 2.7 seconds with bold copy, social proof, and urgency cues. Every funnel is tightly connected to our AI Agents, triggering automated follow-ups the moment a user interacts or drops off.
The RevenueRack™
Now I want to walk you through my favourite part of this entire model: the RevenueRack™.
You’ve probably seen photos of it already, but let me take you inside the system we used for this client and show you why it is so powerful for scaling a business with little to no risk.
If you are just learning about this model, this is the part that really shows you how powerful it is.
At the core of our zero per message cost system is something we call the RevenueRack™, a custom built rack of physical phones that completely removes per message fees.
This is not theory. It is hardware. It is real infrastructure. And it is the reason our ActivationAgents™ campaigns can run at 90 percent plus profit margins.
Some photos of my RevenueRack™ in action, with agents closing sales on it right now.
How Our Rack Works
  • We use 21 dual-SIM Android phones, each loaded with eSIMs that allow us to send unlimited messages
  • We purchased 42 SIM cards from 9esim (2 per phone), a provider that supports up to 50 eSIM profiles per card.
  • These cards are loaded into the phones, giving us access to 1,000 potential numbers across different regions (AU, US, UK, EU).
  • For this particular client, we used our Australian eSIM partner, More, purchasing 20 eSIMs at $20 each.
  • We then connect the RevenueRack™ to myCRMsim for digital control

Once activated, these numbers become the infrastructure your text-based AI agents use to close sales in the campaign.
(Yes, I know,it’s super cool. It still gets me genuinely excited.)
Sending Limits & Optimization
Now I know what you’re probably thinking:
“What about SIMs getting blocked?”
To keep everything running clean and under the radar, we cap how many messages each number sends and receives.
  • SMS:
    – Max 300 messages/day per number
    – Roughly 10,000 messages/month per SIM
    – Automation rules ensure we don’t exceed carrier thresholds
  • WhatsApp:
    – Max 1 message every 2 minutes
    – Up to 300 messages/day per number
    – This prevents bans while still delivering at scale
We rotate eSIM profiles to match the region of each new client and keep delivery rates high.
Why It Matters

Once your RevenueRack™ is live, you can sign unlimited clients and run fully automated outreach, no per-message costs, no ad spend, no Twilio fees, and zero scaling issues to worry about.
It transforms your business from a “risk-on” to a “risk-off” model.
You now have the ability to test unlimited offers, niches, and strategies, without spending a dollar to prove the model.
This is how you can scale your ActivationAgents™ business while protecting margins and unlocking true leverage.
Gift Vouchers
So what about the customer experience and the redemption process?
Every customer in the campaign receives a digital gift voucher that’s instantly saved to their Apple or Android Wallet. It is not just a nice extra. It is one of the most powerful conversion tools in the entire system.
Having a “physical” voucher sitting on their phone, next to their boarding passes and bank cards, keeps your offer top of mind in a way almost nobody in this space is using. Every time they open their wallet, they see it. It feels real, it feels claimed, and it feels too valuable to ignore.
We also made the redemption process effortless for both the customer and the business team.
At the business, the staff simply scan the QR code on the voucher at the front desk. That single scan triggers a set of automations behind the scenes that:
  • Confirm the redemption
  • Tag and track the customer
  • Kick off any follow-up sequences needed
No manual data entry. No confusion. No awkward “how do we redeem this?” moments.
The result is a smooth, professional experience for the customer, and a fast, low-effort process for the team, all fully integrated into the ActivationAgents™ system.
Gift Voucher WalletPass Benefits
1
Push Notifications
Once installed we can sent push notifications straight the customer’s lock screen. Nudges to book, upsells, reminders, all without SMS costs
2
Purchase Info
On the rear of the voucher, we included the customers selected package, payment amount, and voucher details, so when they arrive in-store, staff can instantly verify the offer and deliver the service without confusion
3
Frictionless Redemption
Staff scan the QR code, enter a PIN, and the voucher is marked as redeemed, triggering real-time updates in the SalesTracker and a live notification to the business owner
This is how you build a dialled-in customer and client experience that feels seamless on both ends, and makes your job frictionless.
Sales Tracking
Now obviously, there are a lot of sales, numbers, and moving parts during an activation. The agents move fast and are closing sales across multiple days. To keep everything clean and easy, for us and for the client, we needed a way to track every dollar without slowing down execution.
So we built our dual sales tracking system.
It gives instant sales updates, automates all reporting, and creates an exciting feedback loop for both the client and our team. It turns the entire activation into a real time revenue dashboard, so everyone always knows exactly what has been closed, what is pending, and what is coming next.
1. Live Sales Tracker
As soon as the clients' campaign went live, we activated our real-time 'Live Sales Tracker' Google Sheet to capture every sale.
This sheet updated automatically the moment:
  • A client paid
  • A booking was confirmed
  • Upsells were processed
Behind the scenes, GoHighLevel + Make.com synced all key actions into the sheet, no manual entry, no delays. The client had full visibility into her revenue 24/7, while we tracked our 25% profit share as the sales stacked up.
2. Sales Counter
To make sales tracking addictive, we created the 'Sales Counter' built to feel like a live slot machine.
Once saved to your Apple or Android Wallet, every sale triggers an instant push notification straight to your phone.
Every time a sale closed:
  • Her phone pinged with an exciting "💰 SALE 💰" notification
  • Tapping it revealed the buyer’s name, the package they chose, and the amount paid
  • On the back of the WalletPass:
  • A live counter showed total campaign revenue
  • Latest buyer info was listed
  • A quick link to the full Google Sheet was included
Throughout the 3-day campaign, these trackers kept the client effortlessly in the loop while we ran the engine in the background. Each new notification reminded her the ActivationAgents™ were working, and that she was printing cash without lifting a finger.
Data Tracking
To run elite-level campaigns, you need more than AI and automation. You need clarity.
That’s why we built DataQuantics, our in-house analytics dashboard designed to track this ActivationAgents™ campaign from start to finish.
We plug in all the core data streams so you can see, in one place:
  • How many leads were activated
  • Who engaged, clicked, and booked
  • How much revenue was collected per offer, per campaign, per client, etc
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1
Google Tag Manager
(Tag Tracking + Automations)
2
2
Google Analytics
(Datatracking + Analysis)
3
3
CrazyEgg
(Behaviour + Heatmaps)
4
4
Agent Message Data
(CloseBot + Retell AI)
This gives us a full-spectrum view of how users interact with every element, from the funnel, to follow-ups, to the final booking.
But raw data is only part of the story.
We’ve integrated Gemini directly into the backend as a live data analyst. It breaks down every metric, trend, and user behavior into simple, actionable feedback, so we always know:
  • Where drop-offs are happening
  • Which CTAs or packages are underperforming
  • How to increase conversion rates in real-time
For the clients campaign, we tracked all key signals inside DataQuantics, from impressions and funnel entry, to deposit conversions and agent interactions.
This let us:
  • Optimise the Dopamine Conversion Funnel™
  • Quickly identify and fix weak conversion zones
  • Adjust agent scripting and prompts
The result? A high-performance loop that helped push this campaign to $111,000 in under 72 hours, without ad spend or wasted time guessing what’s working.
How To Collect Payments
One of the earliest problems we knew we needed to solve was billing.
When you’re collecting thousands in rev share, manually chasing payments becomes a bottleneck, so we removed ourselves from the process entirely.
Here’s how we automated it:
Once the client signed the deal, our system connected directly to Stripe to automate rev share deductions. We built a simple backend that calculates payments based on closed sales, then automatically bills the client on a set schedule.
To give businesses breathing room, we trigger payments in 3 intervals: Week 2, Week 4, and Week 6.
The system is powered by:
1
1
HighLevel
(to track conversions)
2
2
Google Sheets
(for revenue calculation)
3
3
Make.com
(to automate communication and billing flows)
24 hours before any payment, the client receives a message in their WhatsApp business channel with:
  • The amount due
  • A confirmation prompt
  • A secure link to approve
This eliminates awkward follow-ups, prevents payment delays, and gives each client a custom payment plan.
Manus
Now for a bonus…
Manus is the world’s first functional general AI agent.
While traditional workflows still rely on humans to manually build campaigns, Manus is becoming our entire delivery team, capable of handling large, repetitive tasks that normally take hours.
To keep it simple, Manus can be trained on a task just like a human. Then, the agent takes control of your mouse and completes the task right in front of you.
Imagine the power of adding that level of automation to every campaign build.
For years, building ActivationAgent™ systems required detailed planning with many clicks for execution. But with Manus, we’re entering a new era, where AI doesn’t just give information, it completes tasks.
Our vision is bold:
To achieve 90% campaign automation within the next 12 months, with just a final 10% check by a human before launch.
Since this client’s campaign was deployed early on, we weren’t able to fully integrate Manus. But as our systems evolve, future campaigns will be launched within hours, automatically built by AI and quality-checked by a single human before going live.
We believe Manus will fundamentally change how agencies operate.
Not just for us, but for the entire network of ActivationAgents™ partners.
Founders Note
We’ve already proven the ActivationAgents™ model works, fast, profitably, and at scale. So naturally, the question comes up:
“If it’s so good, why share it?”
Here’s the real answer:
We’re not just running campaigns, we’re building a data company.
Every ActivationAgents™ deployment generates new insights that make the system smarter, faster, and more effective.
The more partners using it, the more data we collect. The more data we collect, the more powerful the system becomes.
We could keep this to ourselves, but that would limit its potential. By opening it to a select group of partners, we’re scaling something bigger: a global infrastructure that evolves with AI in real time.
And for me, this mission is personal.
I left Australia three years ago. In my first week abroad, I wrote a single line in my notebook:
“Build something that helps people transition into the new AI economy.”
I believe most people will be replaced by AI. But a few will use it to create freedom.
If I can help even a handful make that shift, launch real businesses, work from anywhere, and gain tax freedom,
I’ve achieved the mission I set out to build.
This isn’t about selling a dream.
It’s about helping people build something real before the rest of the world wakes up…
Caleb G
Want to learn more…
Partnership Invitation

Ladies and gentlemen, that’s it! I look forward to seeing you inside the partnership program. If you qualify, you may be able to skip the 2–3 month waitlist and fast-track yourself into a partnership.
Just join the waitlist below and follow the steps.
Ready to Launch Your Own ActivationAgents™ Business?
Get profitable in 60 days using our plug-and-play systems, proven scripts, and ready-made templates.
What’s included in the License
  • A full mentorship program
  • The exact systems and AI agents we use
  • Group coaching and 1-on-1 support, plus direct access to Caleb G
  • A fully white-labelled software suite to run your business
  • A community of partners all building ActivationAgents™ businesses
plus a whole lot more!
The partnership is invite-only, and to join the waitlist you’ll need to reserve a Waitlist Key that will be added to your 'Apple or Google Wallet', like the one shown in the image.
Tap Join the Waitlist to reserve your key.