TAKE ME TO THE WAITLIST

In 72 hours, a local service-based business with 2,684 names in a spreadsheet made $111,000.
No ads. No calls. No new leads.
Just two AI agents, one voice, one text, working through an existing database of past clients who hadn't heard from the business in months.
By day 3, the business owner's phone wouldn't stop pinging.
Every notification was a new sale.
That campaign cost $1,000 to set up. It returned $111,000. We took a 25% revenue share ($27,750) for building and running it.
In the next 60 minutes, I’ll show you exactly how this works so you can build your own $20K to $50K+ per month AI business. We’ll break down the agents, the messaging, the funnel, and the tech step by step, using this campaign as a live case study.


By Caleb G


What You're About To Learn

ActivationAgentsβ„’ is an AI business model that turns a business's existing database, their CRM of names, emails and phone numbers, into new sales using Voice and Text AI agents.

Here's how it works:
  1. You partner with a business that has a database of leads.
  1. You run one Text Agent and one Voice Agent to work through those leads.
  1. The agents sell the business's products or services autonomously.
  1. The business delivers. You take a share of the revenue.

This playbook is a step-by-step guide to building that business. Inside, I'll walk you through how to find clients, how to run the full campaign delivery, and how we generated $27,750 from one database in 72 hours.
Watch The Full Masterclass
This Masterclass Was Only Ever Shown To Our Paid Partners.
We're giving you exclusive access to the same 1-hour masterclass that breaks down the exact model behind our $100K+ campaigns, watch it as you read ↓


Let's begin.
Proof
Alex Hormozi was asked on Diary of a CEO: 'What business would you start with $1,000?'
He described using AI to run activations for businesses on a revenue share model, the exact model we've spent three years building and scaling.
The difference? Instead of emails, which get 12–20% open rates, we use text messages at zero cost per message. They consistently hit 90%+ open rates.
Watch the clip below. One of the most prominent figures in business describing our exact model.


We were also featured by Liam Ottley, the #1 AI-focused YouTuber globally. After surveying over 100,000 AI businesses, he ranked this model in his top 8 most profitable AI models on the planet.
Watch the feature below


Here are results from real ActivationAgentsβ„’ partners:
  • Jessica - $8,000
  • Darcie - $12,000
  • Michelle - $22,000
  • Jeremy - $75,000
  • Victoria - $98,000
  • April - $190,000

gamma.app

Success Stories

We’re grateful to run a model that creates wins for two groups at once: our π˜Όπ™˜π™©π™žπ™«π™–π™©π™žπ™€π™£π˜Όπ™œπ™šπ™£π™©π™¨β„’ partners, and the businesses they power. Below are success stories from both sides, those using π˜Όπ™˜π™©π™žπ™«π™–π™©π™žπ™€π™£π˜Όπ™œπ™šπ™£π™©π™¨β„’ inside their company, and those building π˜Όπ™˜π™©π™žπ™«π™–π™©π™žπ™€π™£π˜Όπ™œπ™šπ™£π™©π™¨β„’ as their company.


Now that you see the evidence, let's get into it.
Founding Story
When I was 21, I nearly lost our family home.
To launch my first business, a gym called F45 Training Derrimut, my parents used the family home as security to get me a loan. I was young, ambitious, but completely unprepared. Within nine months, I had taken $200,000 and turned it into just $5,000.
As the business burned cash, the pressure piled on. We were weeks away from losing everything.
That’s when I created what I then called the 100K Play.
Out of necessity, I built a simple plan using the only real asset I had… a database of old leads. No ads, no budget, just names, phone numbers, and a deadline. I mapped the strategy on a whiteboard, launched the 100K play idea, and within 4 weeks everything changed.
I went from losing $10K/month to making $10K/month in profit within 30 days.
That’s the moment this model proved itself. Nine months later, I was making $100K/month.
This play wasn’t about hacking Facebook ads or building funnels, it was about closing sales from my database with speed.
It saved my business. It saved my family home. And it changed the way I saw everything.
Over the next few years, I ran different versions of the 100K Play across multiple industries. I used it to grow one of the fastest-growing gyms in Australia, with a 12-person team, $40K–$50K/month in clean profit, and complete operational freedom by age 23.
But the real turning point?
Taking this playbook, digitizing it, and transforming it into a scalable AI model, the one you're learning now. The ActivationAgentsβ„’ system is the evolution of the 100K Play, and in many ways, it’s 100x better.
This playbook exists so you can skip the stress, and go straight to building something powerful, predictable, and profitable, right from the start.
P.S. A few weeks after my second 100K Play, I bought a weekend car… and something for the track. They cost more than 100K, so I ran the play a few more times…

That experience taught me one thing: There's always money in the database. Most businesses just don't know how to get it out.
The $150,000 Lesson
Before ActivationAgentsβ„’, I was exactly where you are now… aware that a massive shift was coming and wanting to capitalise on it.
We both know what’s ahead. AI is creating the biggest wealth transfer in history. Millions of computer-based workers will be displaced. And just like you, I realised something simple: you’re either on the winning side of that transfer, or you’re the one being transferred out.
For longer than i'd like to admit, I did what you're probably doing right now.
I listened to the YouTube "AI gurus" trying to figure out how to make money with AI. I watched every β€œAI business” video. Joined every Skool community. Built n8n workflows, offered AI audits, tried to sell AI apps… and honestly, I just wasted my time.
Online, it looked so easy. Sixteen-year-olds flashing Rolexes and Stripe screenshots made it feel like I was the idiot who couldn’t figure it out. But when I tried it in the real world, it was a nightmare. Business owners would listen politely, then ghost me.
The few clients I did sign had me panicking on delivery, and most of the time I ended up refunding them just so I didn’t feel like a scammer.
After burning through $150K…

I Finally Understood What Was Really Happening

I didn’t realise that most of the people I was following online, talking about getting rich with AI, weren’t actually making money using the models they sold. They were making money selling courses about those models.
Those revenue screenshots were coming from selling a dream, not from real client work.
That’s why I ended up with theory, no clear offer, and no predictable way to get clients or revenue.
We actually run the business we teach. As I update this book, we’re in the middle of an $80,000, 20% rev-share deal activation. I only decided to license the system because I was getting flooded with people asking if they could learn it from me after being featured on the biggest AI YouTube channel in the world.

The Shift That Changed Everything
I stopped listening to the online gurus who showed screenshots of their β€œstudents closing sales,” but never explained how those students were actually delivering on the promises.
I stopped asking, β€œWhat AI thing can I sell?”
I started asking, β€œWhat outcome do businesses happily pay for every single month?”
The answer was so obvious: more clients and more revenue.
Then I asked, β€œWhat can I do that creates that outcome fast?”
The answer was simple: Activations.
The same style of campaigns I used to run for my own gym… now powered by AI instead of humans.
That’s when the idea hit me:
"Every business is likely sitting on a database full of missed opportunites like I was. What if AI could message and call every lead, one by one, and turn them into new revenue?"
One Text Agent. One Voice Agent. Assigned to every lead.
That’s when ActivationAgentsβ„’ was born.
And that’s the moment everything finally clicked.
A few results our agents achieved achieved for clients.
A screenshot of my first ever ActivationAgentsβ„’ payout, one of the most exciting moments in my journey
That's one campaign. One client. 72 hours.
No ads. No cold outreach. No new leads. Just a database and two AI agents.
If you want to be the person who builds this, we license the entire ActivationAgentsβ„’ system to a select group of partners, the AI agents, the automations, the tech stack, everything. You plug it into a client, we support you through the full campaign.
Licenses are limited. I personally work with every new partner through their first activation.
Over 1,000 people are already on the waitlist. Click below to secure your place.


What They're Not Telling You
Right now, many AI influencers repeat the same message:
β€œDon’t target local or small businesses. Go after enterprise clients.”
Want to know why they are saying this?
Because they are all teaching people to sell the same commoditised β€œN8N workflows,” β€œAI audits,” and β€œAI voice agents” that small businesses do not need, do not understand, and will never pay real money for.
They make their money selling theories, not delivering results.
Their β€œsolutions” need technical teams, complex onboarding, and months of setup before anything even works. By the time it is ready, the client is frustrated, the opportunity is gone, and you are the one left holding the blame.

So instead of tailoring their "AI Automations" to this market, they tell you to avoid 99.9% of all businesses and go for enterprises.
That's right, small businesses make up 99.9% of all U.S. companies. The largest business category on planet Earth.
And "AI gurus" are telling you to ignore them…? Come on.
Click below to view the references showcasing the AI adoption failure

The market the gurus tell you to avoid is not only the biggest, it’s also the easiest to reach and close.
β€œGo after enterprise,” they say.
  • Enterprise means three month sales cycles, endless stakeholders, late night stress about delivery, and in many cases… refunds.
Local and small businesses are the real goldmine.
  • They are one Facebook message away. One conversation at your gym. Your uncle’s friend with a dental practice. Your neighbour with a landscaping company.
These owners care about one thing: β€œCan you bring me new clients or new sales?”
Say yes and back it with a simple ActivationAgentsβ„’ campaign, and they do not care what model GPT you used.

ActivationAgentsβ„’ is built for the market everyone else abandoned, the 99.9%.

Small business owners don’t need complex workflows. They need new clients, and new revenue.
And… they’re sitting on databases full of "past leads".
A literal goldmine they don’t know about, which you can help them mine and be paid handsomely for.

And here’s the best part, every one of these business owners already knows they need to implement AI.
But for the first time in history, you can actually get a business paid to implement AI.
Think about that for a second. You’re helping a business bring AI into their operations, and THEY'RE GETTING PAID TO DO IT.
The AI agents you launch for them aren’t a cost… they’re generating real revenue.

Why Their Students Fail
They're selling theories. We're selling outcomes.
  • They need the business to understand AI β†’ We just deliver customers
  • They need technical implementation β†’ We plug and play
  • They need weeks of setup β†’ We're live in days
  • They need enterprise budgets β†’ We can work with any budget (even zero upfront)
While everyone else runs upmarket because their solution doesn't work for small businesses, we're capturing the 33.3 million businesses they're leaving behind… The 99.9%

And This Is What Happens To The People Who Follow Their Advice
They sign a client with a vague offer, panic on delivery, hire a VA who can't execute, disappoint the client, lose them, and start the whole cycle again from zero.
We call it the Agency Constraint Cycle. And almost every agency owner I've spoken to has lived some version of it.

1
1
Chase Clients
With a generic 'Commoditized' offer
2
2
Client Signs
Then you feel stressed
3
3
Hire A VA
Then hope they do a good job, which is hardly ever the case
4
4
Client is Disappointed
So you're left trying to find a solution
5
5
Client Leaves
They're not seeing results they were promised
6
6
Restart The Cycle
You persist, stuck in a Self-Created 'Constraint Cycle' until you give up

ActivationAgentsβ„’ was built specifically to break that cycle. Here's how it works
Foundations
1
Start With A Database
Every ActivationAgentsβ„’ campaign starts by unlocking the value inside a business’s existing customer database.
The names, emails, and phone numbers of past clients and leads are where the hidden revenue lives. Most businesses have no idea they’re sitting on a goldmine.
2
Build The Automations
With the database ready, it’s time to plan and build your automations. This includes crafting the offer you’ll send to leads, setting up the funnels, and building the backend automations that run the entire system.
3
Connect Your RevenueRackβ„’
A RevenueRackβ„’ is a rack of physical phones that your text agents can use to send and receive thousands of messages at zero cost per message, giving you ultra high margins and the freedom to scale without worrying about messaging fees.
4
Setup Voice & Text AI Agents
Now it’s time to build and train your agents. These Voice and Text AI agents are the core of the entire system. They text and call the leads, have unique 1 to 1 conversations with them, and autonomously sell the business’s products or services.
5
Launch Your Agents
Now it’s time to launch your ActivationAgentsβ„’.
With a click, your agents go live and start texting and calling the leads in the database. From there, conversations turn into bookings and sales, and the results begin to compound. Once the campaign ends, the partner business delivers the service, and you collect your revenue share on the sales generated.

That's the what. Here's how it actually runs as a business.
The Fix
Welcome to the Expansion Cycle, the future with ActivationAgentsβ„’ .

1
1
Attract Clients
You open a waitlist in your niche and nurture the right clients into it.
2
2
Partner Up
You partner with a client on an activation.
They pay $2K–$5K+ upfront to access your agents and run the campaign.
3
3
Set Up Agents
Using your white-label software suite, automations, lessons, and coaching, you set up their agents.
4
4
Launch Agents
You launch your ActivationAgentsβ„’ to their database and deliver exceptional results in as little as 7 days.
5
5
Payouts
Customers come back to the business and buy new products or services. The business gets paid. You get paid your revenue share.
6
6
Retain Clients
You activate their database every 3–4 months. Clients refer other businesses. Growth compounds almost on autopilot.

Now let me show you this in action. Here's the campaign that generated $111,000 in 72 hours, broken down step by step.
The Golden Window
Before we get into the case study, there's something you need to understand about timing.
The technology to run ActivationAgentsβ„’ campaigns at this level has only become reliable in the last 90 days.
Not 6 months ago. Not a year ago. Right now.
The software works. The agents actually do what they're supposed to do. The integrations are stable. And most importantly, the market has no idea this is coming.
Most of the small business owners we target haven't been burned by broken AI promises yet. They're open. They're curious. And when you show up with a system that generated $111,000 from a single database in 72 hours, they listen.
That window closes the moment this gets crowded.
The people who move now are the ones who build case studies, lock in niches, and establish themselves before the noise arrives.

Now let me show you exactly what that looks like in practice.
The Case Study

Here's the full case study.
I'm going to walk you through every part of this campaign, step by step, with nothing left out. The client, the eligibility process, the deal structure, the agents, the messages, the funnel, the tech stack, and how we collected payment.
We've run this model across different markets and industries. What you're about to see is one campaign, but the system behind it works the same way regardless of niche.
If you choose to become a partner, you license the full ActivationAgentsβ„’ system. You don't build this from scratch. You plug into what you're about to see and launch it in your own market.
Let's get into it.
Our AI Business
This campaign was run through our ActivationAgentsβ„’ business, OASIS7D, founded in March 2023.

Important context: this case study uses ActivationAgentsβ„’ Lite, our V1 system.
We're now on V3. What you're about to see proves the fundamentals. The advanced V3 details are only shared with licensed partners, which is part of what makes the partnership valuable.


We chose to specialise exclusively in the clinical and medical space. Having owned our own clinic, we understood the nuances of the industry firsthand. That context is part of why this campaign worked so well.

Here are the full details.
Case Study Details

This is a live ActivationAgentsβ„’ build. Every number you see below is directly from the launch
Client
PBA
Launch Date
July 4th – 7th
Industry
Medical Clinic
Years Operating
3
Locations
2
Staff
7
Database Size
2,684
Days for Execution
7
Agents Closed
$111,000

Descript

$111,000 in 3 Days - Descript

I've had over, was that how many people? 120 people? 111. , And these are, I'm talking about a thousand dollars bookings at a time

Sales Tracking Sheet

$111K Generated in 3 Days


Before we ran a single message, we made sure this client qualified. Here's the process we use to protect every campaign before it launches.
Eligibility
Before we touched their database, we ran it through our eligibility process. This is the step most people skip. It's also the step that protects you from wasting time on the wrong clients.
Clients complete an eligibility assessment via Typeform on our ad landing page. One of our team then calls to qualify them before the Google Meet.


Here Is A Quick Look At What We Assess
1
Clean Data
The database must include valid, up-to-date emails and phone numbers
2
Average Spend
Clients should typically spend $400–$800+ per transaction (higher AOV = more margin)
3
Minimum Contacts
The list must include at least 1,000 phone numbers and emails
4
90-Day Lapse
The database hasn’t received any recent promotions (not a deal breaker)
5
Positive Reputation
The business has strong loyalty and reputation in the market
6
Core Offer
The product or service is proven, desirable, and in demand

Once a client passes eligibility, it's time to structure the deal. Here's exactly how that conversation goes.
Deal Structure


01
How We Got This Client

We believe in leveraged outputs only, paid ads, no cold outreach. Our acquisition system generates qualified leads at $40–$50 through Meta ads.
Partners get access to the entire acquisition system.
02
Closing The Sale

The client booked a Google Meet call with us. On the call, we presented the offer following our proven sales script. We closed the deal, had them sign the partnership agreement, collected the access fee via Fanbasis, and our team started work immediately.
03
The Upfront Investment

This wasn't framed as a service fee. It was positioned as access to a proprietary AI system that handles everything, from lead activation through to conversion
04
No Guarantee Needed

We didn't offer a guarantee. Instead, we showed the client real evidence: stacks of case studies proving the model works.
We reframed it as: "You've got thousands of leads in your database. If we convert just two $1,000 packages, your entire investment is covered."
05
RevenueRackβ„’ Savings

We also explained that the access fee covered operational costs, specifically, the infrastructure and AI agents. Most business owners understand that this technology is expensive.
Here's what made this even more profitable:
We ran everything through our RevenueRackβ„’, our own physical messaging infrastructure. We didn't pay per message. No Twilio fees. No variable costs eating into margins.
That meant the majority of the $2,000 was pure profit on our side.
06
The Rev-Share Deal

On the backend, we structured a simple deal: We take 25% of total revenue generated from the campaign.
Conversions β†’ Revenue β†’ Rev-Share.

In this case:
β†’ Agents generated: $111,000 β†’ Client kept: $83,250 β†’ Our 25% share: $27,750

Deal signed. Money collected. Now the clock starts.
Client Onboarding
Most agencies waste the first week on back-and-forth emails and multiple calls. We onboard a new client in under 45 minutes. Here's how.
As soon as a client makes payment, they’re directed into a WhatsApp channel where our AI agent, Ava, onboards them and makes sure everything is set up for success.
It’s seamless, self-guided, and built for speed.


Ava, The WhatsApp Agent
Inside the WhatsApp channel, our AI support agent β€œAva” became their personal guide, Ava then…

1
1
Walks Them Through Onboarding, Step by Step
2
2
Shares Videos Explaining the Campaign and How It Works
3
3
Assists The Client While They Complete The AI Training Form
4
4
Provides Access to the SalesTracker and SalesCounter
5
5
Books Them In For A Case Study Interview
6
6
Confirms Revenue Share Payments and Bills Accordingly

All of this runs through Closebot for messaging and Retell AI for voice. A human can step in at any point. The result is world-class onboarding, no tickets, no delays, no back and forthThis structure allows us to deliver world-class service, without tickets, logins, or waiting around.

To get the agents built and trained, we needed information from the client. Here's how we collected everything without a single manual step.
AI Training Forms
Once a client submits their form, it automatically:
  • Creates their account
  • Loads the latest ActivationAgentsβ„’ system
  • Populates it with everything they submitted


What The Form Collects
1
Details
Basic info captured upfront to align the campaign and ensure smooth setup
2
CRM
Clients give us secure access to their CRM. We export the contact list ourselves to maintain quality control
3
Access
Clients grant access to their tools in a few clicks. Facebook, Google Analytics, WordPress and more, all handled through Leadsie
4
Domain
Clients add us to their hosting provider or share login details. We use this to map their funnel to their own branded domain
5
Email
We request access to tools like Mailchimp to connect email automations
6
Script
Clients are provided a script to shoot videos for their Dopamine Conversion Funnelsβ„’
7
Packaging
Clients submit the packages they want to sell. Our team reviews and optimises them based on what's performed best across past campaigns
8
Upsell
Clients create an upsell package to add extra revenue and increase buyer commitment
9
Scheduling
We guide the client in linking their new packages to their online booking system so everything flows post-purchase

With the client onboarded and the agents trained, here's every tool we used to run the campaign.
TechStack
What you’ll see below is the result of years of refinement. Every tool here was chosen to solve one specific problem in the campaign flow, outreach, data tracking, re-engagement, voice, bookings. Nothing is in here by accident.
Again, you don't need to know how to build this.
Just know: every tool you see here plays a role in extracting more revenue from every lead in your client's database

1
1
AI agent for 1:1 SMS & WhatsApp, drives conversations & follows up leads to conversion
2
2
Voice AI that handles inbound/outbound calls to close leads, book appointments or answer FAQs
3
3
A general-purpose AI agent that helps our team automate and streamline campaign setup
4
4
Physical phone SIM routing system that lets us send messages at zero cost
5
5
Automation glue, connects all tools and handles workflows behind the scenes
6
6
All client communication runs through a private WhatsApp Business channel
7
7
Used for setup, general assistance, image generation + more
8
8
Used to create mobile voucher passes stored in Apple/Android wallets
9
9
Google Sheets
Live sales and response tracker for each campaign
10
10
Heatmapping & session tracking, helps optimize funnel performance
11
11
Tracks conversion events and user behaviour across funnels and booking pages
12
12
Manages scripts and tracks specific actions like link clicks and bookings
13
13
Custom dashboard we built to track campaign metrics and response data in real time
14
14
Used for funnel pages, lead routing, and CRM integration

This entire tech stack, the same one that generated $111,000 in 3 days, is handed to our partners as a plug-and-play system, including campaign flows, messaging, agents, trackers, dashboards, and onboarding systems.
No coding. No guesswork. No six-month build-out.
It’s everything you need to run high-margin campaigns and build your own ActivationAgentsβ„’ business.

With the tech in place, here's how we actually structured the campaign from database to launch.
That's the exact system you'd be licensing.
The same agents. The same automations. The same Terminal that generated $111,000 in 72 hours, ready to plug into your first client.
To apply for a license, Join The Waitlist below. There are currently over 1,000 people in line.
I personally review every application, and we'll map out your first campaign together if we're the right fit.


Automations & Strategy
The automations behind this campaign are detailed. But here's what matters for you as a partner:
You're not building new automations from scratch for every client. The system is tailored once for your entire niche. Once you understand a niche and its customers, you plug each new business into a copy-and-paste ActivationAgentsβ„’ system that's already proven in that market.
As a partner, you get:
  • A fully licensed automation stack refined over years of real campaigns
  • Flows that improve automatically as more data comes in
  • Delivery that feels done for you, not figure it out yourself

All of this runs inside a white-labeled software suite we call the ActivationAgentsβ„’ Terminal, built on top of GoHighLevel.


Here's Exactly How We Executed This Campaign
1
Exported Database
We pulled 2,684 customers from their CRM and loaded them into 'The Terminal'
2
Built Automations
AI agents, automations, funnels, and copy to deliver the offer and handle communication autonomously
3
Created The Offer
Framed the offer as 10x free $400 gift vouchers to create urgency and drive instant interest
4
Designed Packages
Collaborated with the client to create six packages, 3 high-ticket, 3 low-ticket, based on her bestsellers
5
Launched Agents
Launched to their entire list. Within 72 hours, we had 928 responses and cleared $111,000 in sales, no ad spend

Now let me show you the agents we deployed and exactly what each one was responsible for.
AI Agents
It’s time to meet your agents.
Two types of AI agents ran this entire campaign. One voice-based. One text-based
The business had 2,684 leads in their database. Each one was assigned two dedicated agents. That's the equivalent of deploying 5,368 salespeople, working around the clock, never missing a follow-up.
These agents didn’t just blast messages, they held real conversations, handled objections, answered questions, and guided leads all the way to a sale.
Here’s a breakdown of the agents we deployed and the exact roles they played in this campaign.

Voice Agent Roles (Powered by Retell AI)
1. The Receptionist Agent
Handles all incoming calls from leads who have questions about the campaign. This agent is equipped with campaign-specific knowledge and handles:

  • FAQs (e.g., "What’s included in the offer?", "When is it valid till?" etc.)
  • Booking requests
  • General guidance through the sales page
  • Reassurance and clarification in a professional/friendly tone
2. The Sales Agent
If a lead visits the funnel page but doesn’t convert, this agent steps in.
Its job:

  • Move the prospect from logical resistance to emotional motivation
  • Explain the offer again in a consultative way
  • Walk them through the entire booking and payment process
  • Close the sale directly on the call
3. The Booking Agent
Some clients pay but don’t complete their booking. This agent calls them post-payment to:

  • Confirm the transaction
  • Guides them to book in their appointment
  • Answer any last-minute concerns
  • Continue follow-up until the booking is marked β€œconfirmed”

Text Agent Roles (Powered by CloseBot)
1. The ActivationAgentβ„’
Sends the perfect first message via WhatsApp or SMS to re-engage leads and turn lost opportunities into paying clients
2. The Follow-Up Agent
Automatically delivers four key follow-up messages to every lead who doesn’t respond, scheduled at:

β€’ 10 minutes
β€’ 1 hour
β€’ 9AM the next day
β€’ 6PM the next day
3. The Escalation Agent
When the conversation reaches a critical point, it can instantly trigger a Voice Agent to call the lead, providing real-time answers, building trust, and moving them straight to the close.

Here's How All Six Agents Work Together In Sequence:
  1. Leads enter the conversation and communicate with the ActivationAgentβ„’.
  1. The ActivationAgentβ„’ captures buyer intent in real-time.
  1. If a lead visits the funnel but doesn’t buy, The Sales Agent calls them.
  1. If they buy but don’t book, The Booking Agent follows up.
  1. Throughout, The Receptionist Agent handles all inbound traffic to reduce support load.
Together these agents replace appointment setters, manual follow-ups, and support staff entirely. The entire sales process runs automatically, consistently, at scale, around the clock

Now here's what the agents actually said. This is the part most people in this space never show you.
Messaging Flows
β€œWhat messages are you actually sending to get these conversions?”

Our entire message strategy is built around one idea: reciprocity.
Not β€œHow do we take?” but β€œWhat can we give first?”
If Nike offered you a $400 gift voucher, you'd feel naturally pulled to use it. That's reciprocity in action. Give something valuable first, then invite them to respond. Once you understand that, the structure becomes simple.
At the core of ActivationAgentsβ„’ Lite, we run a 4 day message sequence, similar to a strategic chess game.
Each day has a purpose. Each message is a deliberate move.
Over 4 days, our text agents create urgency, filter buyer intent, and move the right people into high-margin packages before the window closes
No two messages are identical, because the AI personalises to each lead, but the flow is the same. Give first. Build desire. Add urgency. Make it easy to say yes.

In the next section, you see the full four day messaging flow…
1
β™™ The Warm Up
Since we're sending messages from a new number, most customers haven't seen it before. If we launch straight into an offer, it'll likely be ignored or marked as spam
So instead, we send a soft-touch message introducing the business and include a direct link to the business’s Instagram profile. This builds instant trust, confirms the number is real, and increases the chances that follow-up messages actually get read. It's subtle, but sets the entire campaign up for success.

Hey it’s April from PBA, {FirstName}!
We’ve got something very exciting dropping in the next 24 hours… just messaging you from our new loyalty number so you don’t miss it!
Until then, check out what we've been up to: {insert IG link}
2
β™– The Opening Move
The Opening Move was all about setting the tone, sparking demand, and instantly segmenting the database by buyer intent.
We launched with three premium, high-ticket packages, intentionally positioned to attract only the most serious clients. This wasn’t about casting a wide net, it was a precision strike. The message was personal, urgent, and delivered through our text agent to create immediate curiosity and trust.
Within minutes, replies started flowing in. Those who responded β€˜Yes’ entered the funnel, while everyone else was quietly tracked for retargeting. Behind the scenes, our system began collecting powerful insight: who clicked, who hesitated, who ignored. Every piece of data was used to shape Day 4’s messaging, setting up the rest of the campaign to win.

it’s April again {FirstName}!
To celebrate the launch of our new rewards program, I’m giving away 10 x $400 gift vouchers to a few of my favourite clients, and you came to mind!
They’re only valid for 60 minutes or until they’re all claimed.
Want one? Just reply β€˜Yes’.
P.S. I know it sounds wild, but it’s 100% real. You can message us on IG to confirm, and you’ll see a video of me on the next page!
3
β™˜ The Sicilian Defence
After the initial surge of interest from Day 2, we pulled the offer.
The move was simple, but powerful: "They're gone." This created immediate FOMO, prompting people to question whether they’d missed out on something real, and valuable. We wanted clients to talk, speculate, and feel a little regret.
Behind the scenes, we were reviewing every response. Who said yes but didn’t buy? Why? That data shaped Day 4. The Sicilian Defence is about setting the board for the final play.

All vouchers have now been claimed, congrats to those who secured one!
I’m so sorry if you missed out, {{FirstName}}, but I hope to see you at the clinic soon.
April x
4
β™” Checkmate
Day 4 is the final move, designed to clean up, convert, and capitalize.
By this stage, every message, click, and β€œYes” has mapped out who’s ready to buy and who’s hesitating. Checkmate uses that insight to deliver one last, strategic push, this time featuring lower-ticket packages built for those priced out of the original offer.
Our AI agents step back in to re-engage warm leads, deliver personalized nudges, and position a final, time-sensitive opportunity. The goal is simple: turn hesitation into action and squeeze every last dollar from the campaign.

Over the past 24 hours, I’ve had so many messages from clients who missed out because the original packages weren’t the right fit {FirstName}. To make it right, I’m releasing 10 more $400 vouchers, this time for new, lower-priced packages that might suit you better.
If you’d still like one, just reply β€˜Yes’ and I’ll send you the link to book in.
April x

Every message is written to spark urgency, trigger emotion, and drive action, without sounding like marketing. Replies are used to segment buyers in real-time, so agents know who to push, who to nurture, and who to follow up.
Messages feel like they’re from a human, because they are… just enhanced by AI.

The agents start the conversation. But where does the money actually get collected? Here's the funnel we built to close the sale.
Conversion Funnels
The AI’s job is to start the conversation, build desire, and move the lead toward the offer. But the payment itself is collected inside a funnel we built specifically for this type of activation campaign.
This is the Dopamine Conversion Funnelβ„’, the page that collected every dollar. Since ActivationAgentsβ„’ Lite (V1), we've developed a new version that performs 20% better on average
We've tested dozens of funnel builds. The one that wins every time is the simplest. The Dopamine Conversion Funnelβ„’ is stripped back by design, engineered to trigger instant action with zero friction
In the clients' campaign, we deployed two versions of the Dopamine Conversion Funnelβ„’, one for Day 2 (The Opening Move) and a variation for Day 4 (Checkmate). While the structure remained the same, we refreshed the visuals and messaging to make each funnel feel like a brand-new experience.
This approach allowed us to move fast and scale results without adding friction or complexity.
Below, you’ll see exactly how we structured the Dopamine Conversion Funnelβ„’, and why it worked so well.

Day 2 (The Opening Move)
Trust
  • Create urgency and exclusivity from the first second
  • Use video to build trust and positive emotion
  • Prime high-intent users for immediate action
Convert
  • Clearly present premium packages with transparent pricing
  • Filter out low-ticket leads by design
  • Convert with a low-friction $100 deposit form
Book
  • Guide buyers with a simple step-by-step redemption process
  • Reduce support load with video walkthroughs
  • Direct users straight to the booking system with zero distractions

Day 4 (Checkmate)
Trust
  • Refreshed visual design and video to feel like a brand new offer
Convert
  • Present updated, lower-priced packages to drive conversions
Book
  • Provide step-by-step guidance on how to claim

As you can see, the Dopamine Conversion Funnelβ„’ removes all distractions, no nav bars, no extra buttons, just the offer and a payment form. Pages are optimised to load in 1.7 seconds with bold copy, social proof, and urgency cues. Every funnel is tightly connected to the AI Agents, triggering automated follow-ups the moment a user interacts or drops off.

Every customer who purchased received something unexpected on their phone. Here's why it became one of the most powerful conversion tools in the entire system.
Gift Vouchers
Every customer in the campaign receives a digital gift voucher that’s instantly saved to their Apple or Android Wallet. It is not just a nice extra. It is one of the most powerful conversion tools in the entire system.
Sitting next to their boarding passes and bank cards, it keeps your offer top of mind in a way almost nobody in this space is doing. Every time they open their wallet, they see it. It feels real. It feels claimed. Too valuable to ignore
Redemption is just as seamless. Staff scan the QR code at the front desk. That single scan automatically confirms the redemption, tags and tracks the customer, and kicks off any follow-up sequences needed.
No manual data entry. No confusion. No awkward 'how do we redeem this?' moments



Gift Voucher WalletPass Benefits
1
Push Notifications
Once installed we can send push notifications straight the customer’s lock screen. Nudges to book, upsells, reminders, all without SMS costs
2
Purchase Info
On the rear of the voucher, we included the customers selected package, payment amount, and voucher details, so when they arrive in-store, staff can instantly verify the offer and deliver the service without confusion
3
Frictionless Redemption
Staff scan the QR code, enter a PIN, and the voucher is marked as redeemed, triggering real-time updates in the SalesTracker and a live notification to the business owner. The client sees every redemption happen in real time.
This is how you build a dialled-in customer and client experience that feels seamless on both ends, and makes your job frictionless.

Now let me show you the piece of the model that makes the margins almost unbelievable.
The RevenueRackβ„’
At the core of our zero per message cost system is something we call the RevenueRackβ„’, a custom built rack of physical phones that completely removes per message fees.
This is not theory. It's real hardware. And it's the reason our campaigns run at 90%+ profit margins.


How Our Rack Works
  • We use 21 dual-SIM Android phones, each loaded with eSIMs that allow us to send unlimited messages
  • We purchased 42 SIM cards from 9esim (2 per phone), a provider that supports up to 50 eSIM profiles per card
  • These cards are loaded into the phones, giving us access to 1,000 potential numbers across different regions (AU, US, UK, EU)
  • For this campaign we used our Australian eSIM partner More, purchasing 20 eSIMs at $20 each, $400 total
  • We then connect the RevenueRackβ„’ to myCRMsim for digital control

Once activated, these numbers become the infrastructure your text-based AI agents use to close sales in the campaign.

Sending Limits & Optimisation
To keep everything running clean and under the radar, we cap how many messages each number sends and receives.
  • SMS:
    – Max 300 messages/day per number
    – Roughly 10,000 messages/month per SIM
    – Automation rules ensure we don’t exceed carrier thresholds
  • WhatsApp:
    – Max 1 message every 2 minutes
    – Up to 300 messages/day per number
    – This prevents bans while still delivering at scale
We rotate eSIM profiles to match the region of each new client and keep delivery rates high.

Why It Matters

Once your RevenueRackβ„’ is live, you can sign unlimited clients and run fully automated outreach, no per-message costs, no Twilio fees, no scaling issues
It transforms your business from risk-on to risk-off. Test unlimited offers, niches, and strategies without spending a dollar to prove the concept. That's true leverage

With sales coming in fast across multiple days, we needed a way to track every dollar in real time. Here's the system we built.
Sales Tracking
Introducing dual sales tracking system.
It gives instant sales updates, automates all reporting, and turns the entire activation into a live revenue dashboard. Everyone knows exactly what's been closed, what's pending, and what's coming next

1. Live Sales Tracker
As soon as the client's campaign went live, we activated our real-time Live Sales Tracker to capture every sale
This sheet updated automatically the moment:
  • A client paid
  • A booking was confirmed
  • Upsells were processed
Behind the scenes, GoHighLevel + Make.com synced all key actions into the sheet, no manual entry, no delays.
2. Sales Counter
To make sales tracking addictive, we created the Sales Counter, built to feel like a live slot machine.
Once saved to your Apple or Android Wallet, every sale triggers an instant push notification straight to your phone.
Every time a sale closed:
  • Her phone pinged with an exciting "πŸ’° SALE πŸ’°" notification
  • Tapping it revealed the buyer’s name, the package they chose, and the amount paid
  • On the back of the WalletPass:
  • A live counter showed total campaign revenue
  • Latest buyer info was listed
  • A quick link to the full Google Sheet was included

Throughout the campaign, these trackers kept the client in the loop while we ran the engine in the background. Every notification was a reminder, the agents were working, and she was generating revenue without lifting a finger.

Revenue tracking is one thing. Campaign intelligence is another. Here's how we monitored performance and optimised in real time.
Data Tracking
To run elite-level campaigns, you need more than AI and automation. You need clarity.
That’s why we built DataQuantics, our in-house analytics dashboard designed to track this ActivationAgentsβ„’ campaign from start to finish.
We plug in all the core data streams so you can see, in one place:
  • How many leads were activated
  • Who engaged, clicked, and booked
  • How much revenue was collected per offer, per campaign, per client

1
1
Google Tag Manager
(Tag Tracking + Automations)
2
2
Google Analytics
(Datatracking + Analysis)
3
3
CrazyEgg
(Behaviour + Heatmaps)
4
4
Agent Message Data
(CloseBot + Retell AI)

This gives us a full-spectrum view of how users interact with every element, from the funnel, to follow-ups, to the final booking.
We've integrated Claude directly into the backend as a live data analyst. It translates every metric and trend into simple, actionable feedback, where drop-offs happen, which packages underperform, and how to lift conversion rates in real time


For this campaign, DataQuantics let us optimise the Dopamine Conversion Funnelβ„’ in real time, identify and fix weak conversion zones fast, and adjust agent scripting as the data came in.
The result was a high-performance feedback loop that helped drive $111,000 in under 72 hours, no ad spend, no guesswork.

The campaign closes. The revenue comes in. Here's how we automated our rev share collection so we never had to chase a payment.
Collecting Revenue-Share
One of the earliest problems we knew we needed to solve was billing.
When you're collecting thousands in rev share, chasing payments manually becomes a bottleneck. So we removed ourselves from the process entirely.
Here’s how we automated it:
Once the client signed, our system connected directly to Stripe. A simple backend calculates rev share based on closed sales and automatically bills the client on a set schedule.
To give businesses breathing room, payments are triggered in three intervals, Week 2, Week 4, and Week 6


1
1
HighLevel
(to track conversions)
2
2
Google Sheets
(for revenue calculation)
3
3
Make.com
(to automate communication and billing flows)

24 hours before any payment, the client receives a message in their WhatsApp business channel with Ava that includes:
  • The amount due
  • A confirmation prompt
  • A secure link to approve
No awkward follow-ups. No payment delays. Every client gets a custom billing schedule that works for them.

One final thing before we wrap the case study, a look at where this model is heading next.
Manus
Manus is the world’s first functional general AI agent.
While traditional workflows still rely on humans to build campaigns manually, Manus is becoming our entire delivery team, handling large, repetitive tasks that normally take hours.
Manus is trained on a task like a human would be. Then it takes control of your mouse and completes the task in front of you.
For years, building ActivationAgentsβ„’ systems required detailed planning and careful execution. With Manus, we're entering a new era, AI that doesn't just give information, it completes tasks.
Our vision is bold:
To achieve 90% campaign automation within the next 12 months, with just a final 10% check by a human before launch.
This client's campaign predates our full Manus integration. But as our systems evolve, future campaigns will be built automatically by AI and quality-checked by a single human before launch.
Manus will fundamentally change how this model operates, not just for us, but for every ActivationAgentsβ„’ partner in the network.

That's the full campaign. Start to finish. Nothing left out.
Now let's talk about why right now is the most important time to be doing this.
Why Start An ActivationAgentsβ„’ Business
Here are the most important reasons to start an ActivationAgentsβ„’ business right now.

1. Undeniable Proof The Timing Is Perfect
I’ve been running database activations since 2018.
I built two of Australia’s fastest growing businesses in their niches, a clinic and a gym, and made my first million at 23 from large scale activations.
The Google reviews from my gym, which became one of the fastest-growing gyms in Australia
A photo of my wife and I who ran one of Australia’s fastest-growing clinics, booked out three months in advance.

Back then, activating 1,000 leads took a four-person sales team working full time for a week, and we still couldn't reach everyone
"Today, you can activate 100,000 leads with Zero humans involved.”
There has never been a moment in history where one person could deploy thousands of intelligent, human-like sales reps, selling and closing at scale… using nothing more than a laptop.

2. You Can Run Activations Zero Cost

As a partner, we help you build your own RevenueRackβ„’
A RevenueRackβ„’ is a rack of physical phones that your text based AI agents use to send messages at zero per message cost. We call these our money printers.
(Here are a few photos of my own rack, probably running an activation while you’re reading this)

With ActivationAgentsβ„’, the moment you sign a client, you can actually feel excited. You keep the money you collect upfront, because you are not pouring it into messaging costs just to run your text based agents.
You plug into a proven delivery system that works, all the time, every time, without draining your profits.

3. This Model Is Recession-Proof

  1. There will always be people who need to buy products and services, even in hard economic times.
  1. There will always be small business owners with customer database sitting in their CRM, untouched and full of opportunity.
In the worst case scenario, this model still works because you can partner with a struggling small business on a pure revenue share deal, plug your ActivationAgentsβ„’ into their database, and let the AI do all the sales conversations.
The business delivers what gets sold, and you earn directly from the revenue brought in.
Because your messages run through your own RevenueRackβ„’, the cost per message stays zero. That means you can run huge outreach and sales volume without financial risk.
This is why this business does not break when markets change. It actually thrives in them. Whether the economy goes up or down, buyers still buy… and businesses still have databases. And that keeps this model future-safe.

4. This Business Is Not About AI Theories

Most of what's being sold online right now isn't an AI business. It's an AI theory. Workflows, agents, and systems that look impressive in a Loom video but aren't proven business models that put real money in the bank
ActivationAgentsβ„’ is different. This is not a concept or a nice slide deck. It is a working business model that my team and I run every day, and that our partners are using right now with real businesses, real databases, and real revenue.

5. This Business Self-Upgrades
Here is a key idea I want you to really understand:
As AI improves, your ActivationAgentsβ„’ business improves automatically.
Think about what happens over time:
  • A better model is released and your text based agents instantly become smarter in conversations
  • Voice AI becomes more human and your calls convert at a higher rate

We have watched this in real time. Twelve months ago, voice agents sounded annoying and robotic.
Today, they are incredibly natural. Our conversion rates increased by more than 20 percent without changing a thing.

You are not just building a business. You are building a compounding asset.
Every improvement in AI adds to your advantage. Your costs stay almost flat, but your agents become more persuasive, more efficient, and more scalable.
That is the real power of ActivationAgentsβ„’.

The case study you just read is the proof. The model works. The timing is right. And the system is ready to deploy.
Here's how ActivationAgentsβ„’ stacks up against every other AI business model available right now.
AI Business Model Comparison




You've now seen the full picture, the model, the campaign, the proof, and how it compares to everything else out there. Before the partnership invitation, I want to share something personal.
Founders Note
By now you're probably asking the obvious question:
β€œIf it’s so good, why share it?”
Here's the real answer:
We're building a data company. Every ActivationAgentsβ„’ deployment generates new insights that make the system smarter and more effective. The more partners using it, the more powerful it becomes.
We could keep this to ourselves. But that would limit what we're building. By opening it to a select group of partners, we're scaling something bigger, a global infrastructure that evolves with AI in real time
And for me, this mission is personal.

I left Australia three years ago. In my first week away, I wrote one line in my notebook:
β€œBuild something that helps people transition into the new AI economy"

I believe most people will be replaced by AI. But a few will use it to create freedom. If I can help even a handful make that shift, launch real businesses, work from anywhere, build real income, I've achieved what I set out to build
This isn’t about selling a dream.
It’s about helping people build something real before the rest of the world wakes up…
Caleb G

If you're ready to build your own ActivationAgentsβ„’ business, here's exactly how to take the next step.
Partnership Invitation

You've seen exactly how the model works, here's how to build it with us.

We've created an opportunity for a select group of people to license the ActivationAgentsβ„’ system. My team and I walk you through every step, from landing your first client to running your first campaign and collecting your first rev share.

What’s included in the License
  • A full mentorship program
  • The exact systems and AI agents we use
  • Group coaching and 1-on-1 support, plus direct access to Caleb G
  • A fully white-labelled software suite to run your business
  • A community of partners all building ActivationAgentsβ„’ businesses
Everything you need to sign your first client and launch your first campaign within 60 days.

The partnership is invite-only. There are currently over 1,000 people on the waitlist.
But we left this here for people who actually read the playbook.
You found it. That tells us something.
You can skip the waitlist entirely by booking a Fast-Track session inside the form below.
If you qualify, you won't need to wait 2–3 months like everyone else.
Next Steps
Complete the short application on the next page to apply for your license and Join The Waitlist!